The Trading Online Voucher Scheme entitles Irish SMEs to up to €2,500 in funding to create or improve their online presence. The scheme is operated by the Local Enterprise Offices around the country and is open to small and local businesses with <€2m in revenue.
Many small and medium sized businesses have a limited online presence – usually a static website, some social media and maybe some email marketing. Truth is, some basic digital marketing strategy can go a long way to generating real business benefits. This is where the Trading Online Voucher Scheme comes in.
Business managers can be slow to adapt online marketing due to a perception of digital as a ‘black box’ – simply too opaque and complex to be of use in a traditional business. (This is, of course, only when there isn’t a marketing person there to lead the charge).
Businesses that participated in the scheme reported that, on average they saw their sales increase by 20%, with an 80% jump in sales leads and 3 in 5 exporting for the first time.Local Enterprise Office
Potential Uses of the Trading Online Voucher Scheme
1. Website Launch / Revamp
This is the most common use case of the funding, and if your website is below-par then it’s a great place to start. Your website is the core of your online marketing and it’s worth investing in it, as opposed to a Facebook page for example, because it’s an asset you own.
2. Digital Advertising
Pay Per Click advertising such as Google Ads or Facebook Ads can be incredibly effective at generating leads when traffic is directed to purpose-built landing pages. But it can also be expensive to test, especially if you are new to the platforms. This scheme can be a good way to try out digital advertising without committing a big chunk of your sales budget.
3. Marketing Automation Software
When you have a solid website, the best way to make it really work as an extra salesperson is to invest in marketing automation software.
4. Training & Consultation
As mentioned, one of the big obstacles to SMEs adopting digital marketing is a lack of expertise in the field. For this reason, enlisting the advice of a marketing consultant or trainer can help to overcome this problem.
If you want to get started with digital marketing for your business, or just improve what you’re already doing, the team at ContactSurge are always here to help.